Marketing Manager
Incubeta
Marketing Manager
Incubeta is seeking an experienced Marketing Manager for Northern Europe to lead regional marketing and communications strategy across the Netherlands, Germany, Switzerland, and Denmark. The role involves executing localized B2B campaigns, managing events, creating content, and driving lead generation, with a strong focus on ROI and cross-border collaboration. Requires at least 3 years of marketing experience, fluency in English, and proficiency with Generative AI tools.
Marketing Manager
Incubeta is seeking an experienced Marketing Manager for Northern Europe to lead regional marketing and communications strategy across the Netherlands, Germany, Switzerland, and Denmark. The role involves executing localized B2B campaigns, managing events, creating content, and driving lead generation, with a strong focus on ROI and cross-border collaboration. Requires at least 3 years of marketing experience, fluency in English, and proficiency with Generative AI tools.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Collaborate with the MD WCEU to define, plan, and execute a high-impact marketing strategy tailored to the Netherlands, Germany, Switzerland, and Denmark.
- Translate Incubeta’s unified digital capabilities into compelling, localized B2B campaigns that resonate within the market's digital ecosystem.
- Build, curate, and optimize high-performing content to support brand awareness and lead generation.
- Lead the end-to-end planning, promotion, and execution of both Incubeta-hosted regional events and external industry sponsorships, ensuring seamless on-the-ground delivery and maximum lead generation.
- Act as the central marketing bridge for the region, collaborating daily with cross-functional teams, global marketing counterparts, and local country leadership.
- Run experiments on emerging platforms, test fresh formats, and push the boundaries of how we engage our B2B audience, maintaining a rigorous, data-driven approach to measuring performance.
- Work alongside the Head of Marketing to define, plan, and execute the regional marketing strategy across mainland Europe.
- Build, curate, and maintain rich, high-performing content across our Content Management Systems (CMS) and digital channels.
- Translate our multi-brand offerings into clear, captivating campaigns that resonate in the B2B digital ecosystem.
- Design sharp, visually compelling Google Slides pitch decks and presentations that wow internal stakeholders and clients alike.
- Act as a central bridge, collaborating daily with cross-functional and international teams across our global offices.
- Run experiments on emerging platforms, test fresh formats, and push the boundaries of how we engage our B2B audience on social media.