Marketing Manager

IFF is seeking a Marketing Manager to lead customer engagement and marketing innovation across the Nordic region, based in Hilversum, Netherlands. The role involves analyzing market trends, creating customer-facing content, and collaborating with commercial teams. Requires 5-7 years of B2B marketing experience in food and beverage manufacturing.

HybridFull-timeMid LevelMarket AnalysisTrend Analysis

Marketing Manager

IFF is seeking a Marketing Manager to lead customer engagement and marketing innovation across the Nordic region, based in Hilversum, Netherlands. The role involves analyzing market trends, creating customer-facing content, and collaborating with commercial teams. Requires 5-7 years of B2B marketing experience in food and beverage manufacturing.

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HybridFull-timeMid LevelMarket Analysis

Salary

Not specified

Work Location

Hilversum, North Holland, Netherlands, NL

Work Model

Hybrid role based in Hilversum, Netherlands

Experience Required

7 years

Employment Type

Full-time

Experience Level

5-7 years of marketing experience

Core Qualifications

Technical (Must-have)

Market analysisTrend analysisConsumer researchMicrosoft 365ExcelPowerPointAI-driven insight toolsMintelEuromonitor

Soft Skills

Analytical skillsCommunication skillsInfluencing skillsStakeholder managementNetworking skillsData-driven storytelling

Tools (Must-have)

MintelEuromonitorAI PaletteNielsenMicrosoft 365ExcelPowerPoint

Preferred Qualifications

Technical (Nice-to-have)

Graphic design skills

Key Responsibilities

•Analyze food and beverage category trends using tools such as Mintel, Euromonitor, AI Palette, Nielsen, and other AI-driven insight tools
•Monitor new product launches and evolving trends across the Nordics to surface market gaps and emerging opportunities
•Connect market dynamics and consumer behavior with IFF’s commercial strategy to uncover and shape growth opportunities
•Create and drive local initiatives aligned with regional strategy by mapping products across categories, markets, and channels
•Translate insights into impactful, customer-facing content that supports business growth and retention across Nordic markets
•Work closely with the Nordic commercial team to understand customer needs and co-develop relevant growth strategies
•Collaborate with customers on new product development by applying consumer insights and market trends to design relevant concepts
•Lead end-to-end customer engagement, including presentations, marketing collateral, event coordination, and premium brand experiences
•Travel across the Nordic region to engage customers, deliver presentations, and strengthen relationships
•Partner cross-functionally with commercial, innovation, and design teams to build compelling value propositions

Marketing ManagerB2B marketingFood and beverageNordic regionHybridCustomer experienceMarket insightsTrend analysisIFF