Digital Marketing & Social Media Specialist
GAC Motor Europe
Digital Marketing & Social Media Specialist
GAC MOTOR Europe, part of Guangzhou Automobile Group, is seeking a Digital Marketing & Social Media Specialist in Amsterdam. The role involves managing the corporate website, executing SEO strategies, creating social media content, and supporting integrated marketing campaigns. Requires a bachelor's degree, minimum 1 year of experience, and fluency in English.
Digital Marketing & Social Media Specialist
GAC MOTOR Europe, part of Guangzhou Automobile Group, is seeking a Digital Marketing & Social Media Specialist in Amsterdam. The role involves managing the corporate website, executing SEO strategies, creating social media content, and supporting integrated marketing campaigns. Requires a bachelor's degree, minimum 1 year of experience, and fluency in English.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Manage and maintain the corporate website using CMS platforms (e.g., WordPress, Typo3).
- Execute SEO strategies to improve organic visibility on Google and other European search engines.
- Monitor website analytics (e.g., Google Analytics) to track traffic, user behavior, and conversion funnels.
- Create, edit, and schedule engaging content (text, visuals, reels, and short videos) for core European channels such as LinkedIn, Instagram, X (formerly Twitter), YouTube, and TikTok.
- Manage community engagement by responding to comments and messages in a timely and brand-appropriate manner.
- Track performance metrics (reach, impressions, engagement rate) and adjust content strategies based on real-time data insights.
- Collaborate with the local sales and PR teams to support product launches and integrated marketing campaigns.
- Ensure all digital content strictly adheres to the brand's tone of voice and corporate guidelines.
- Support the development of locally relevant marketing content while ensuring consistency with overall brand guidelines.
- Maintain a structured content library for website, social media, campaigns, and digital assets.
- Proofread and review marketing materials to ensure quality, consistency, and accuracy.
- Collaborate with Product, PR, Sales, Dealer/Network, and other teams to collect information and turn business priorities into customer-facing content.
- Track key digital KPIs, including website traffic, engagement, conversion, social reach, follower growth, and campaign effectiveness.