Growth & Performance Marketing Lead – US/CA

Salary

Core Qualifications

Preferred Qualifications

Key Responsibilities

• •Own and execute the growth and performance marketing strategy for the US and Canadian market, with DPW New York as the primary commercial focus.
• •Develop an integrated audience acquisition strategy across paid, owned, organic, partnerships, outbound, and community channels.
• •Translate commercial targets into measurable marketing plans covering audience growth, ticket sales, sponsorship pipeline, and brand awareness.
• •Build targeted campaigns for key US audience segments, including CPOs, senior procurement executives, technology leaders, solution providers, startups, and other ecosystem stakeholders.
• •Identify new channels, partnerships, audiences, and acquisition opportunities that can accelerate DPW’s growth in North America.
• •Work closely with Sales and Partnerships to ensure marketing activity translates into measurable pipeline and revenue.
• •Own paid acquisition across channels including LinkedIn, Google Ads, Meta, retargeting, and emerging channels.
• •Manage campaign budgets and continuously optimize spend based on CAC, ROAS, pipeline contribution, and revenue.
• •Build sophisticated audience segmentation and account-based campaigns targeting priority companies and decision-makers.
• •Develop full-funnel campaigns from awareness and engagement through registration, conversion, and commercial opportunity.
• •Continuously test creative, messaging, audiences, landing pages, offers, and channels to improve performance.
• •Own marketing performance measurement across the complete funnel – from first touch through MQL → SQL → Opportunity → Closed Won.
• •Build and maintain dashboards that provide clear visibility into campaign performance, conversion, CAC, ROAS, pipeline, and revenue attribution.
• •Ensure tracking across HubSpot, Google Analytics, advertising platforms, email, website, social, and other acquisition channels is accurate and actionable.
• •Identify funnel leakage and work across Marketing and Sales to improve conversion at every stage.
• •Move DPW towards increasingly sophisticated, SaaS-style growth and attribution practices.
• •Build scalable marketing automation workflows using tools such as HubSpot, n8n, Salesflow, and other low-code or AI-enabled platforms.
• •Develop automated nurture journeys based on audience behaviour, engagement, intent, and funnel stage.
• •Improve lead routing, segmentation, scoring, attribution, and lifecycle management.
• •Identify opportunities to use AI and automation to increase marketing productivity and campaign effectiveness.
• •Create repeatable growth processes that can scale across DPW New York, DPW Amsterdam, and future DPW initiatives.
• •Build a structured experimentation roadmap across campaigns, landing pages, email, website, messaging, pricing moments, and conversion journeys.
• •Run A/B and multivariate tests and turn results into clear recommendations and actions.
• •Continuously improve registration and lead-generation journeys to reduce friction and increase conversion.
• •Develop clear hypotheses, measure results, and scale what works.
• •Support the growth strategy for DPW Amsterdam and other EMEA initiatives.
• •Apply successful US experiments, automation, and performance practices across EMEA where relevant.
• •Support campaign tracking, attribution, dashboards, and funnel optimization across markets.
• •Help create common growth frameworks while recognising the different audience dynamics of the US and European markets.
• •Work closely with the wider Marketing, Sales, Partnerships, Content, and Data teams to continuously improve DPW’s commercial marketing engine.