Amsterdam
7 Apr 2026
Senior CRM Strategist
DEPT®
Amsterdam
7 Apr 2026
Senior CRM Strategist
Senior CRM Strategist role at DEPT®, a Growth Invention company, focusing on loyalty and audience-first strategies for global brands. Requires extensive CRM experience, fluency in German and English, and ability to translate business goals into data-driven roadmaps.
HybridFull-timeSeniorCRMLoyalty Propositions
Senior CRM Strategist
Senior CRM Strategist role at DEPT®, a Growth Invention company, focusing on loyalty and audience-first strategies for global brands. Requires extensive CRM experience, fluency in German and English, and ability to translate business goals into data-driven roadmaps.
HybridFull-timeSeniorCRM
Salary
Not specified
Core Qualifications
Technical (Must-have)
CRMloyalty propositionsaudience-centric strategiesmarketing automationdata-driven insightscustomer retention raterepeat purchase rateROIfull-funnel experiences
Soft Skills
strategic thinkingcommunicationproactivecritical thinkingnetworkingleadershipadaptabilitycollaboration
Key Responsibilities
- Own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities.
- Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.
- Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.
- Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.
- Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.
- Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.
- Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally.
- Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge.
SeniorCRMStrategistMarketingLoyaltyAdvertising ServicesStrategy/PlanningConsultingHybridAmsterdam