PR & Earned Media Manager

Creative Fabrica is seeking a PR & Earned Media Manager to own its earned-media presence and increase coverage of its AI products. The role requires 2+ years of PR or media experience, strong pitching and storytelling skills, and a proactive approach to building relationships with journalists and creators. This is a full-time, in-office position at the Amsterdam HQ with 30 work-from-anywhere days per year.

AI-enabledOn-siteFull-timeEntry LevelPREarned Media

PR & Earned Media Manager

Creative Fabrica is seeking a PR & Earned Media Manager to own its earned-media presence and increase coverage of its AI products. The role requires 2+ years of PR or media experience, strong pitching and storytelling skills, and a proactive approach to building relationships with journalists and creators. This is a full-time, in-office position at the Amsterdam HQ with 30 work-from-anywhere days per year.

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AI-enabledOn-siteFull-timeEntry LevelPR

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Full-time, in-office at Amsterdam HQ, with 30 work-from-anywhere days per year

Experience Required

2 years

Employment Type

Full-time

Experience Level

2+ years in PR or media

Core Qualifications

Technical (Must-have)

PREarned MediaCommunicationsJournalismMedia RelationsStorytellingPitchingWritingMedia MonitoringRelationship BuildingProactivityCuriosityJudgment

Soft Skills

Relationship-building energyRelentless proactivityCuriosityJudgmentExcellent writingStorytelling skill

Preferred Qualifications

Technical (Nice-to-have)

Network in AI/tech/startup mediaMajor coverage winsCreative PRData-driven PRReactive PRStartup experienceAI industry knowledgeSaaS experienceConsumer technology experience

Key Responsibilities

•Own the earned-media strategy - take charge of Creative Fabrica's PR and earned-media strategy and be accountable for increasing meaningful coverage and reach
•Build a media network - develop and maintain relationships with journalists, editors, newsletter writers, podcasters, creators and other influential voices across AI, technology and creative industries
•Pitch proactively - develop strong story angles around our products, launches, company developments and the wider AI industry, and get them in front of the right people rather than waiting to be approached
•Create newsworthy moments - continuously find ways to earn attention even when there is no major announcement, using internal data, product usage, experiments and trends to create original stories and insights
•Turn launches into stories - work closely with Product Marketing on upcoming launches and shape narratives that give journalists a genuine reason to cover them
•Ride the news cycle - spot fast-moving stories where Creative Fabrica can contribute a relevant perspective, story or expert comment
•Prepare our spokespeople - create pitches, media materials and talking points, coordinate interviews, brief spokespeople and develop thought-leadership opportunities for company leadership
•Experiment boldly - test unconventional PR ideas, stunts, research, campaigns and collaborations with the potential to generate significant earned attention
•Track, learn and systematize - monitor what earns competitors attention, measure coverage, reach, backlinks and mentions, and build a repeatable PR engine rather than treating every opportunity as a one-off

PREarned MediaAITechnologyCreative IndustriesMarketingCommunicationsAmsterdamFull-timeHybrid