Senior Product Manager - Demand

Salary

Core Qualifications

Key Responsibilities

• •Set and communicate a clear product vision, strategy and roadmap for a meaningful part of the buyer journey
• •Own measurable outcomes across discovery, engagement, conversion and retention
• •Use behavioural data, customer research and commercial insight to identify and prioritise the biggest opportunities
• •Turn ambiguous customer problems into clear hypotheses, prototypes and executable plans
• •Lead initiatives from early discovery through experimentation, launch and scaling
• •Define success metrics, analyse funnel and cohort performance and build a rigorous experimentation agenda
• •Design, run and evaluate A/B tests, turning positive, negative and inconclusive results into clear decisions
• •Work with data scientists and machine learning engineers to improve recommendations, ranking and personalisation
• •Partner closely with design to create simple, coherent and distinctive customer experiences
• •Use AI and rapid prototyping to test ideas early, reduce development risk and accelerate learning
• •Identify new AI enabled buyer experiences where the technology solves a meaningful customer problem
• •Create clarity, momentum and accountability across teams, including when priorities or incentives differ
• •Communicate strategy, performance, tradeoffs and recommendations clearly to senior and C level stakeholders