Director, Marketing – B2C (Mobile Applications)
Carollo Engineers
Director, Marketing – B2C (Mobile Applications)
We are looking for a Director, Marketing to lead the end-to-end marketing strategy for our next-generation B2C offering. You will build the brand, drive full-funnel growth, and partner cross-functionally with Product, UX, Analytics, and Engineering. The role requires 12+ years of B2C marketing experience and a strong track record in mobile app growth.
Director, Marketing – B2C (Mobile Applications)
We are looking for a Director, Marketing to lead the end-to-end marketing strategy for our next-generation B2C offering. You will build the brand, drive full-funnel growth, and partner cross-functionally with Product, UX, Analytics, and Engineering. The role requires 12+ years of B2C marketing experience and a strong track record in mobile app growth.
Salary
Core Qualifications
Soft Skills
Key Responsibilities
- Define and own the B2C marketing vision and strategy (brand + growth).
- Build the brand from the ground up: positioning, narrative, messaging, visual identity direction, and channel strategy.
- Develop and execute integrated campaigns across owned, earned, and paid channels.
- Own full-funnel performance: acquisition, activation, engagement, retention.
- Lead go-to-market for major launches and releases.
- Create a conversion engine: landing pages, lifecycle journeys, onboarding flows, referral programs.
- Own measurement and analytics: attribution, dashboards, campaign reporting, cohort analysis, CAC/LTV signals.
- Manage marketing investment and planning: budgets, forecasting, channel ROI.
- Build and lead a high-performing marketing team and agency partners.
- Partner cross-functionally with Product, UX, Engineering, Partnerships, Legal/Privacy, and communications.
- Represent the product and brand internally and externally as a key spokesperson.