(Marketing) Senior Partner Marketing Manager
Backbase
(Marketing) Senior Partner Marketing Manager
Backbase is seeking a Senior Partner Marketing Manager to own the global Partner Marketing programme, focusing on growing the Marketing Development Fund (MDF), embedding partners into all go-to-market motions, and building the foundation for scalable partner marketing. The role requires 8+ years of experience in partner, alliance, or channel marketing at a Fintech or Enterprise SaaS scale, with a strategic and commercial mindset.
(Marketing) Senior Partner Marketing Manager
Backbase is seeking a Senior Partner Marketing Manager to own the global Partner Marketing programme, focusing on growing the Marketing Development Fund (MDF), embedding partners into all go-to-market motions, and building the foundation for scalable partner marketing. The role requires 8+ years of experience in partner, alliance, or channel marketing at a Fintech or Enterprise SaaS scale, with a strategic and commercial mindset.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Own, grow, and innovate on MDF, managing inbound and outbound MDF, setting allocation logic, approval rhythm, and reporting cadence.
- Track every dollar to pipeline in Salesforce.
- Expand MDF inflows year on year, unlock new partner co-invest commitments, negotiate uplift with strategic partners, and use ROI evidence to defend and grow the fund.
- Build new ways to deploy MDF beyond traditional co-marketing spend, including joint bets on high-impact plays.
- Embed partner motions into every Backbase programme, including Banking Reinvented, ENGAGE, regional events, GTM launches, and customer marketing.
- Partner with regional ABM leads and demand gen to inject partner narratives into priority accounts and always-on campaigns.
- Work with PMM and Analyst Relations on co-branded narratives, elevating partners into Backbase's flagship moments and vice versa.
- Author the global partner marketing framework, including tiering across ISVs, Marketplace partners, and SIs, and joint GTM playbooks.
- Align the marketing framework with the underlying partner programme, including contracts, incentives, and certification tiers.
- Set the cadence with Partner Managers, FMMs, and BDMs; define the partner marketing scorecard (MDF utilization, partner-sourced pipeline, partner-influenced revenue, activation count); use AI to compress the work.