Amsterdam
3 weeks ago
ABM Manager logo

ABM Manager

Backbase

ABM Manager

ABM Manager needed for Backbase's Europe North West region to drive growth across strategic accounts. Requires proven enterprise B2B ABM or field marketing experience, sales partnership, and hands-on AI tool usage. Hybrid role based in Amsterdam.

HybridFull-timeEntry LevelAccount-Based MarketingField Marketing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)
Account-Based MarketingField MarketingDemand GenerationAI toolsMarketing technologyProject Management
Soft Skills
Commercial acumenCross-functional stakeholder skills

Preferred Qualifications

Technical (Nice-to-have)
SaaSFintechBankingEnterprise technology

Key Responsibilities

  • Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey
  • Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities
  • Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals
  • Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting
  • Measure account engagement, progression, pipeline creation, and opportunity acceleration
ABMField MarketingB2BEnterpriseAISaaSFintechBankingHybridAmsterdam