Director Applied AI for Marketing and Commerce

Artefact is seeking a Director of Applied AI for Marketing and Commerce to lead marketing measurement and AI-driven solutions. The role requires deep expertise in Marketing Mix Modelling, causal inference, and Bayesian methods, with a strong focus on production deployment and CMO-level communication. This is a remote, full-time position based in Utrecht, Netherlands.

AI-enabledRemoteFull-timeSeniorMarketing Mix ModellingIncrementality Testing

Director Applied AI for Marketing and Commerce

Artefact is seeking a Director of Applied AI for Marketing and Commerce to lead marketing measurement and AI-driven solutions. The role requires deep expertise in Marketing Mix Modelling, causal inference, and Bayesian methods, with a strong focus on production deployment and CMO-level communication. This is a remote, full-time position based in Utrecht, Netherlands.

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AI-enabledRemoteFull-timeSeniorMarketing Mix Modelling

Salary

Not specified

Work Location

Utrecht, Netherlands, NL

Work Model

Remote

Experience Required

8 years

Employment Type

Full-time

Experience Level

Around eight years of experience

Core Qualifications

Technical (Must-have)

Marketing Mix ModellingIncrementality testingAttributionCausal inferenceBayesian methodsForecastingOptimisationApplied GenAIMLOpsCloud industrialisationPythonSQL

Soft Skills

CommunicationProblem solvingCollaborationFeedback orientationClient focusAdaptability

Preferred Qualifications

Technical (Nice-to-have)

Exposure to the NordicsPublished work or conference speaking on measurementExperience blending data science with GenAI content productionBackground in optimisation or supply-chain problemsMaster's/PhD in a quantitative field

Key Responsibilities

•Own the hardest question in marketing: what actually caused the sales
•Conduct Marketing Mix Modelling, incrementality testing, geo-lift, and attribution
•Work on synthetic brand personas, AI creative studios, and trend intelligence engines
•Act as a hands-on scientist and trusted advisor to the CMO
•Present and defend measurement methods to CMOs and technical audiences
•Shape the measurement offer and decide what to productise next
•Work in client environments from day zero through production
•Collaborate with scientists, engineers, creatives, and strategists

Applied AIMarketing MeasurementData ScienceRemoteFull-timeUtrechtConsultingCMO AdvisoryGenAIBayesian Methods