Senior Analyst, Marketing Innovation (Bangkok Based, Relocation Provided)
Agoda
Senior Analyst, Marketing Innovation (Bangkok Based, Relocation Provided)
Agoda seeks a Senior Analyst, Marketing Innovation to join their Performance Marketing Team in Bangkok. The role involves data-driven marketing analysis, experimentation, and modeling to optimize campaigns and improve customer lifetime value. Requires 4+ years of experience in data analysis from top-tier firms or tech companies.
Senior Analyst, Marketing Innovation (Bangkok Based, Relocation Provided)
Agoda seeks a Senior Analyst, Marketing Innovation to join their Performance Marketing Team in Bangkok. The role involves data-driven marketing analysis, experimentation, and modeling to optimize campaigns and improve customer lifetime value. Requires 4+ years of experience in data analysis from top-tier firms or tech companies.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Experimentation and optimizing campaign performance on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines
- Adapt to new product features and roll out changes from successful tests
- Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques
- Liaise with product teams on an implementation roadmap
- Build dashboards to track performance
- Derive insights and understand growth levers
- Communicate recommendations via presentations to stakeholders