Analyst/Senior Analyst, B2B Digital Marketing
Agoda
Analyst/Senior Analyst, B2B Digital Marketing
Agoda is seeking an Analyst/Senior Analyst for its B2B Digital Marketing team, based in Bangkok with relocation provided. The role involves optimizing campaign performance, building predictive models, and delivering data-driven insights for partners across B2B2C channels. Requires 2+ years of data analysis experience and proficiency in tools like SQL, Python, and Tableau.
Analyst/Senior Analyst, B2B Digital Marketing
Agoda is seeking an Analyst/Senior Analyst for its B2B Digital Marketing team, based in Bangkok with relocation provided. The role involves optimizing campaign performance, building predictive models, and delivering data-driven insights for partners across B2B2C channels. Requires 2+ years of data analysis experience and proficiency in tools like SQL, Python, and Tableau.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines
- Adapt to new product features and roll out changes from successful tests
- Analyze vast amounts of data generated by experiments
- Develop predictive models using data science techniques
- Liaise with product teams on implementation roadmap
- Build dashboards to track performance
- Derive insights and understand growth levers
- Communicate recommendations via presentations to stakeholders