Media & Digital Strategy Lead
Adams Multilingual Recruitment
Media & Digital Strategy Lead
The Media & Digital Strategy Lead will own the European media and digital strategy for a fast-growing Korean food brand's regional headquarters in Amstelveen. This role requires deep expertise in TikTok and social-first marketing, strong analytical skills, and experience leading digital strategies within FMCG or agencies. The position reports to the Marketing Director and involves building an in-house social media capability.
Media & Digital Strategy Lead
The Media & Digital Strategy Lead will own the European media and digital strategy for a fast-growing Korean food brand's regional headquarters in Amstelveen. This role requires deep expertise in TikTok and social-first marketing, strong analytical skills, and experience leading digital strategies within FMCG or agencies. The position reports to the Marketing Director and involves building an in-house social media capability.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Own the European media and digital strategy for the flagship as well as all other brands.
- Develop a clear digital consumer decision journey and define the role of paid, owned, earned and social channels across the consumer journey.
- Establish the role of TikTok within the broader digital ecosystem and develop a clear long-term growth strategy for the platform.
- Act as the senior strategic counterpart to the media agency.
- Lead annual and campaign-level media planning, investment recommendations and channel strategy.
- Challenge agency recommendations and ensure plans are rooted in consumer behaviour, platform expertise and business objectives.
- Develop the strategy and become the internal TikTok expert and thought leader across European markets.
- Define the role of organic content, creators, paid amplification and community management.
- Identify emerging TikTok behaviours, formats, creators and cultural trends relevant to their brands.
- Lead interpretation of campaign and media performance across markets and channels.
- Translate dashboards and data into clear recommendations for the marketing team.
- Partner with the Marketing Lead to evaluate campaign effectiveness and improve future investment.
- Challenge and support the Marketing Lead with media, digital and consumer journey expertise.
- Work closely with the IMX Lead to translate consumer and media insights into high-performing campaigns and experiences.
- Bring a digital-first perspective into the wider marketing planning process.