Nijverdal
2 weeks ago
Sr. International Marketing manager
12Build
Nijverdal
2 weeks ago
Sr. International Marketing manager
12Build is seeking a Sr. International Marketing Manager to own go-to-market strategy and localization for Belgium, Germany, and Denmark. The role requires 5-7 years of B2B marketing experience, cultural fluency in at least two growth markets, and hands-on execution of regional campaigns and business development.
On-siteContractMid LevelB2B MarketingLocalization
Sr. International Marketing manager
12Build is seeking a Sr. International Marketing Manager to own go-to-market strategy and localization for Belgium, Germany, and Denmark. The role requires 5-7 years of B2B marketing experience, cultural fluency in at least two growth markets, and hands-on execution of regional campaigns and business development.
On-siteContractMid LevelB2B Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
B2B marketingLocalizationRegional marketingInternational market developmentProduct marketingGo-to-market strategyCampaign executionBusiness developmentStakeholder relationshipsAI tools for content generationSelf-service funnelsProduct-led growth
Soft Skills
Cultural fluencyHands-on executionStrategic thinkingCommunicationRelationship building
Preferred Qualifications
Technical (Nice-to-have)
Construction industry knowledgeManufacturing industry knowledgeIndustrial B2B sectorsSource-to-contractProcurementB2B platform businesses
Key Responsibilities
- Adapt core product positioning, campaigns, and content for Belgium, Germany, and Denmark
- Localize self-service signup and onboarding funnel for each new market
- Adapt international brand and messaging guidelines for local cultural fit
- Turn central campaign strategy into market-specific tactics
- Work with Growth Marketing team for regional campaign reporting and attribution
- Identify and build relationships with trade associations, industry institutes, and government bodies
- Own regional marketing budget proposals and execution
- Partner with Product Marketing to localize go-to-market plans for new features
- Feed local market insight back into product marketing and roadmap discussions
- Use AI tools for content generation and localization at scale
International MarketingB2B MarketingLocalizationGo-to-MarketConstruction TechSaaSContractOn-siteNijverdalNetherlands