SEM Senior Manager
Xero
SEM Senior Manager
Xero is seeking a SEM Senior Manager in Brisbane to lead its global Paid Search program. This highly technical, hands-on role focuses on using automation, AI, and data to drive scalable growth and improve SEM operations. The ideal candidate has deep SEM expertise, strong technical building capability, and experience with AI and workflow orchestration tools.
SEM Senior Manager
Xero is seeking a SEM Senior Manager in Brisbane to lead its global Paid Search program. This highly technical, hands-on role focuses on using automation, AI, and data to drive scalable growth and improve SEM operations. The ideal candidate has deep SEM expertise, strong technical building capability, and experience with AI and workflow orchestration tools.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Evolving the technical foundations of the global SEM program, identifying opportunities to improve scalability, automation and performance
- Building and operationalising AI-powered workflows that automate optimisation, analysis, reporting and operational processes
- Advancing AI-driven SEM capabilities, including automated bidding and decision-making systems, with robust validation, guardrails and measurement
- Identifying and delivering new automation opportunities, turning manual or complex SEM processes into scalable, reusable solutions
- Partnering with Data Science, Marketing Technology and Product to connect data, AI and emerging technology into the SEM ecosystem
- Exploring emerging search and AI capabilities, testing where new technologies can create genuine commercial advantage