PR & Social Media Lead
MECCA Brands
PR & Social Media Lead
MECCA is seeking a PR & Social Media Lead to join its MECCA-Maginations Community Team, focusing on the kit: brand. The role involves leading PR and social strategy across Australia and New Zealand, building creator relationships, and driving brand growth internationally. Requires 5-6 years of experience in PR and social media, ideally in beauty, fashion, wellness, luxury, or lifestyle.
PR & Social Media Lead
MECCA is seeking a PR & Social Media Lead to join its MECCA-Maginations Community Team, focusing on the kit: brand. The role involves leading PR and social strategy across Australia and New Zealand, building creator relationships, and driving brand growth internationally. Requires 5-6 years of experience in PR and social media, ideally in beauty, fashion, wellness, luxury, or lifestyle.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Lead kit:’s PR activity across AU, NZ markets, building strong media relationships and creating culturally relevant moments that earn attention beyond product
- Own kit:’s social presence across Instagram, TikTok and Pinterest, leading content calendars, feed builds, native content creation and optimisation to drive performance and brand growth
- Build and manage creator, influencer and talent relationships across AU and NZ, while partnering with specialist agencies to support international creator activity
- Identify partnerships, talent and creative opportunities that can amplify kit:, driving hype, conversation and brand awareness beyond the walls of MECCA
- Lead performance reporting across PR, social and creator activity, turning insights into clear recommendations and continually testing new formats, hooks and ways to grow the brand