Digital Performance Lead - Broadbeach, QLD
Flight Centre Travel Group
Digital Performance Lead - Broadbeach, QLD
Ignite Travel Group is seeking a Digital Performance Lead to manage digital strategy, campaign execution, and performance across its suite of travel brands. The role requires at least 5 years of experience managing Facebook and Google campaigns, strong analytical skills, and confidence with Google Ads, Meta Ads, EDMs, and GA4. This is a full-time, on-site position based in Broadbeach, Queensland, Australia.
Digital Performance Lead - Broadbeach, QLD
Ignite Travel Group is seeking a Digital Performance Lead to manage digital strategy, campaign execution, and performance across its suite of travel brands. The role requires at least 5 years of experience managing Facebook and Google campaigns, strong analytical skills, and confidence with Google Ads, Meta Ads, EDMs, and GA4. This is a full-time, on-site position based in Broadbeach, Queensland, Australia.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI
- Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands
- End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner
- Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners
- Use of GA4/Google trends etc to provide insight into daily and weekly digital performance
- Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end
- Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently
- Active optimisation of budget across campaigns/channels to drive better ROI for the business
- Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels
- Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset
- Embed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management, and surface insights faster for our partners
- Leverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysis
- Build and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistency
- Apply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all times