Perth
1 week ago
Senior Analyst, GenAI Marketing
Agoda
Perth
1 week ago
Senior Analyst, GenAI Marketing
Agoda is seeking a Senior Analyst, GenAI Marketing to join its Marketing AI Products team, based in Bangkok with relocation provided. The role requires 4–6 years of experience in analytics or a related field, strong SQL and Python skills, and hands-on experience building GenAI applications and automated analytical workflows.
AI-enabledOn-siteFull-timeMid LevelSQLPython
Senior Analyst, GenAI Marketing
Agoda is seeking a Senior Analyst, GenAI Marketing to join its Marketing AI Products team, based in Bangkok with relocation provided. The role requires 4–6 years of experience in analytics or a related field, strong SQL and Python skills, and hands-on experience building GenAI applications and automated analytical workflows.
AI-enabledOn-siteFull-timeMid LevelSQL
Salary
Not specified
Core Qualifications
Technical (Must-have)
SQLPythonWorkflow automationGenerative AIAI agentsPromptingRetrieval-augmented generationAPIsModel evaluationHuman-in-the-loop workflowsCodexCursorClaude CodeGoogle AI StudioProduct thinking
Soft Skills
CommunicationStakeholder influenceOwnershipAttention to detailCollaborationProblem structuringPrioritization
Preferred Qualifications
Technical (Nice-to-have)
Digital marketingPerformance marketingExperimentationSEO/AEOCampaign operationsPersonalizationQuality assuranceMonitoring processesProduct backlog managementProduct requirements writing
Key Responsibilities
- Identify recurring Marketing workflows where AI can materially improve speed, quality, scalability or decision-making.
- Quantify each opportunity by establishing its current effort, pain points, user base and potential business value.
- Translate business needs into clear product requirements, user journeys, milestones and measurable success criteria.
- Build and test prototypes using SQL, Python, automation tools and generative AI technologies.
- Partner with developers, Technology teams and sponsoring Marketing teams to turn successful prototypes into reliable products.
- Design evaluation frameworks covering output accuracy, reliability, usability, safety and appropriate human review.
- Lead user research, pilots and iterative testing with analysts, channel specialists and other target users.
- Drive rollout, documentation, training and adoption in partnership with sponsoring teams.
- Measure hours saved, improvements in turnaround time and quality, adoption levels and downstream business impact.
- Maintain a prioritized portfolio of Marketing AI opportunities and communicate progress, learnings and recommendations to senior stakeholders.
- Monitor developments in AI capabilities and identify when existing products should be improved, expanded or retired.
- Contribute reusable tools, standards and playbooks that help Marketing teams build better AI-enabled workflows independently.
GenAIMarketingAnalyticsProductSQLPythonAIBangkokRelocationFull-time