Analyst/Senior Analyst/Associate Manager, Marketing Analytics
Agoda
Analyst/Senior Analyst/Associate Manager, Marketing Analytics
Agoda is seeking a Marketing Analytics Analyst/Senior Analyst/Associate Manager to join its data-driven Marketing team. The role involves experimentation, predictive modeling, and reporting to optimize marketing campaigns across channels. Requires 2+ years of data analysis experience and proficiency in SQL, Python, R, and visualization tools.
Analyst/Senior Analyst/Associate Manager, Marketing Analytics
Agoda is seeking a Marketing Analytics Analyst/Senior Analyst/Associate Manager to join its data-driven Marketing team. The role involves experimentation, predictive modeling, and reporting to optimize marketing campaigns across channels. Requires 2+ years of data analysis experience and proficiency in SQL, Python, R, and visualization tools.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines
- Adapt to new product features and roll out changes from successful tests
- Analyze vast amounts of data generated by experiments
- Develop predictive models using data science techniques
- Liaise with product teams on implementation roadmap
- Build dashboards to track performance
- Derive insights and understand growth levers
- Communicate recommendations via presentations to stakeholders